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Policies

Advertising Policy

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Advertising on POWER Family lets sellers boost a listing into sponsored slots. These rules keep ads honest for buyers and fair between advertisers.

  • Advertising is sold as plans for a fixed period (normally 30 days). Each plan includes a number of boosts.
  • A boost promotes one live listing for the plan's number of days (7 days on Starter and Pro, 10 on Business). It can end earlier if it reaches the plan's delivery limit. We do not promise a number of impressions.
  • Each plan limits how many boosts can run at the same time. Each listing can run only one boost at a time.
  • Unused boosts expire at the end of the plan period.
  • VIP members receive a free pack of boosts every 30 days (Silver 1, Gold 2, Platinum 3, Diamond 4), with the same rules as the Starter plan, without buying a plan.
  • The current plans, prices and what each includes are shown on the Advertising page before you request one.
  • Plans are paid by transfer from an Egyptian mobile wallet or InstaPay to the account shown on the payment page. No card details are ever entered on POWER Family.
  • Each payment has its own reference and a fixed amount, and must be reported within 24 hours or it expires.
  • You send the transaction ID, the number you paid from and a screenshot of the receipt. A transaction ID or receipt screenshot can be used only once on the site.
  • The plan starts when a team member confirms the money arrived. If a paid plan is still running, a newly confirmed plan starts when it ends. If the payment cannot be confirmed you are told why, and the request is closed.
  • Sponsored listings appear only to signed-in members, in these places: the marketplace feed (Recommended order only, never in Newest or Price sorting: the 3rd card, then one in every 6); search results (up to 2, only when they match your search); the Auctions tab (one in every 6); the Requests tab and a request page (one, matched to the request); the dashboard (one); "Similar listings" on a listing page (up to 2, never from the same seller); the notifications panel (one after the 3rd notification, then one per 8, at most 5); and the weekly digest email (one).
  • A campaign appears at most once per page, and a seller normally gets one card per page.
  • Every sponsored card carries a visible "Sponsored" label.
  • The team can switch any placement off.
  • Boosts are paced over their whole period: campaigns that are behind schedule are shown first, so budgets are spread fairly and no advertiser can crowd out others.
  • Higher plans receive a larger share of sponsored slots (×2 or ×3), never a better organic position.
  • Sponsored listings are matched to each member's interests (categories and keywords from what they viewed, liked, commented on, offered on and searched for), unless they turn off personalisation in Settings › Privacy. Listings a member marked "Not interested" are never shown to them.
  • An impression is counted when at least half of the sponsored card is on screen for 1 second, at most once per member per campaign every 6 hours. A member who saw the same campaign 6 times in 24 hours stops being shown it.
  • A click counts at most once per member per day, and only after a counted view (opening the link in the digest email counts as both).
  • These are never counted: your own views and clicks, guests, bots, suspended accounts and accounts that are not fully active. POWER Family team members are counted like any member when they browse normally.
  • Only live, approved listings can be boosted.
  • Boosts pause automatically if the listing stops being live, the seller is suspended, or an approved Fraud Registry entry is linked to the seller. A boost also pauses automatically while its listing is in review or has no free units.
  • If the boosted listing sells or is removed, the rest of the boost waits so you can move it to another live listing of yours.
  • The team may remove any boost that breaks the marketplace rules. A boost the team removes is not refunded, except that the boost credit goes back to your plan if it was removed within 24 hours and less than 10% of it was delivered.
  • You can stop a boost at any time, and restart a stopped boost for the time and impressions it has left.
  • If you stop it within 24 hours and less than 10% of its impressions were delivered, the boost credit is returned to your plan.
  • Every sponsored card has "Why am I seeing this?" (it explains using only your own activity) and "Hide ad / Not interested", which hides that listing and shows you less of its category. You can undo it.

Your Advertising page shows impressions, reach, clicks, click-through rate, cost per view and per click, results within 7 days of a click (reactions, comments, saves, offers, deals, follows), a daily chart and a breakdown by placement, and you can export it as CSV. Daily totals are anonymous; the record of who was shown each ad is deleted after 180 days.